Uses the 25th percentile of views among eligible Reels. Roughly 25% of their view counts fall at or below this level. The formula converts these views into the lower price estimate; this is not a minimum creator fee.
Uses the median views among eligible Reels: the middle of the sorted sample, with roughly half below and half above. This gives the central price estimate and is less affected by a single viral post than the average.
Uses the 75th percentile of views among eligible Reels. Roughly 75% of their view counts fall at or below this level. The formula converts these views into the upper price estimate; this is not a maximum fee or a guarantee.
Number of sampled Reels aged 30–180 days when this data was retrieved. Newer and older posts are excluded from this count. Some mature posts may have no view data; pricing requires at least 10 mature Reels with views. This is not the total number of posts on the account.
L = likes, C = comments. For each eligible Reel: (likes + comments) ÷ views × 100. The card shows the median of these percentages for Reels aged 30–180 days with likes, comments and positive views available. Shares and saves are excluded. Views are not necessarily unique viewers; this is not a sales conversion rate.
Up to 50 latest posts returned by Instagram, across all formats. Pricing uses eligible Reels aged 30–180 days with view data, with a minimum of 10.